Varun Tej’s Korean Kanakaraju is all set to have paid premieres on August 6, a day before its theatrical release. The horror-comedy directed by Merlapaka Gandhi and co-starring Ritika Nayak joins the growing trend of paid premiere shows in Tollywood.
Varun Tej Confirms Premiere Shows
During his speech at last night’s pre-release event in Bhimavaram, Varun Tej confirmed that Korean Kanakaraju will have paid premieres on the night of August 6. He stated that this decision was driven by their strong confidence in the movie.
The paid premiere culture has grown significantly in the Telugu film industry in recent years, with several big-ticket releases opting for special shows before the official release date. The strategy helps gauge audience response and build early word-of-mouth.
Thaman is composing the music for this horror-comedy, while UV Creations is backing the project. The film’s trailer received positive response from audiences, raising expectations for the premiere shows. Fans are hopeful that the film will live up to the makers’ confidence.
